There are a lot of copywriters out there. Do a Google search and you’ll find thousands online.
Many are generalists, meaning they write copy for all sorts of companies regardless of niches. So maybe one day they write a sales letter for a financial product and the next they write a brochure for a travel company. They see themselves as “all-rounders”.
And then there are other copywriters who are niche writers that specialize in only a select number of markets. They learn all they can about their specialist subject and stay on top of industry changes.
Hiring a niche copywriter that knows your industry makes good business sense.
After all, if you work as a nutritionist, wouldn’t you rather hire a copywriter who specializes in natural health than one who mainly works with financial companies? That’s because:
It saves you time
A niche copywriter, as we mentioned before, keeps up-to-date about industry developments. They know what’s going on. They know your target audience and they know your competition too.
That means you are far less likely to need to spend a lot of time briefing them about your project. This gives you extra time to focus on other aspects of your business – aspects that you probably enjoy far more than writing marketing communications! You’re safe in the knowledge that you have hired a writer who knows what you want.
And it’s also far less likely that extra drafts or rewrites will be needed as the writer has a better chance of getting things right the first (or second) time. This will save a lot of time too.
It makes and saves you money
A niche copywriter knows your industry’s “jargon” and right words to persuade your customers. They know the triggers and emotions that prompt people to take action and buy. So that is likely to make you more money.
And even though niche copywriters tend to charge more than generalists per hour, they take less time to do the work, so the cost could even itself out. Niche copywriters who charge per project rather than per hour give a set price (based on how long it takes them to complete) and again, because they work faster, they can save you money.
Saving time and money is great, but saving unnecessary stress is even better. Too much stress can obviously damage your health and well being, and it can also limit your creativity and productivity, which affects your business.
So, let a niche copywriter take on your writing projects, especially if you find the work difficult, time consuming and/or dull.
And don’t forget the saying “Jack of all trades and master of none”. When it comes to copywriting, you want a niche master, not a generalist!